On the Medicis’ Coffee Table
We watched the Oscars last night, so I finally got to see Tom Gauld’s Diet Coke can animation in action after a flurry of “Wait Wait! Go back!” and rewinding.
Love ’em or hate ’em, ad agencies have great taste in music and comics sometimes. (I’ve seen two commercials using Amon Tobin, but have yet to hear the guy on commercial radio).
I’ve enjoyed Gauld’s work for a while, since the day Kurt alerted me to Gauld’s sublime Hunter and Painter. Gauld’s The Gigantic Robot is a delightful, if brief, read, and his Noah’s Ark comic was my favorite piece in Kramer’s Ergot #7. Check out his recently launched personal site for more info.
The road from Kramer’s Ergot to multi-million dollar national ad campaigns isn’t usually so straight, but hey, any port in a storm. Every generation has its Medicis and sometimes they take unexpected forms. It’ll be fun to see what kind of future work from Gauld this windfall might help fund.