Discussion (4)¬

1. roma says:

   July 28, 2011 at 7:12 am

   Doesn’t midnight start at 12 AM not PM. I call that an epic fail.

2. Kat says:

   July 28, 2011 at 9:44 am

   Hah hahahaha wow. Gotta love those marketing teams and their ‘brilliant’ ideas

3. Matthew Marcus says:

   July 28, 2011 at 10:29 am

   I think it’s strange how they promote so proudly that the product “manages minor pain.”*

   *such as muscle pain from exercise

   Actually, this reminds me of a generic Nyquil I saw once called “Nitetime.”

   I think the reason for stuff like that is because you can’t trademark the word “midnight”, but “midnite” can be all yours.

4. Theo Macdonald says:

   July 28, 2011 at 2:40 pm

   Obviously it’s marketed towards leaders of parliament. I don’t know why they’re selling it in america then.